Hailey and Justin Bieber celebrated the launch of her brand Rhode in Canada this week.
The lovebirds were dressed to impress at a dinner party in Toronto on Thursday to announce that her skincare line is officially available in Canada.
The skincare entrepreneur – who recently thanked Selena Gomez ‘for speaking out’ following their alleged feud – took to her Rhode Instagram account on Saturday to share a few snaps from the event.
The Peaches singer, 29, wore a black leather jacket over a white and brown collared shirt, black and grey pants, and a backward cap.
The 26-year-old daughter of actor Stephen Baldwin flashed the flesh in a skimpy baby blue ensemble consisting of a short asymmetrical skirt, a tiny bandeau top, and a long pea coat.
Hailey’s brunette hair was styled straight and fell below her chin.
She opted for a glamorous makeup palette with smokey eyes, blush, and glossy lips, and accessorized with gold hoop earrings.
Hailey launched her Rhode skincare line (named after her middle name) in June 2022, when it already had a waitlist of over 100,000 people.
The business has been booming ever since, with CEO Melanie Bender, who joined the company in October 2022, telling Vogue Business last week about the brand’s astronomical sales.
‘We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpassed anything I’ve ever seen,’ Bender said.
She added that Bieber is also heavily involved in all aspects of the business, stating, ‘As founder and creative director, she plays a major role in product development and overall creative direction of the brand.’
‘We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,’ she added.