How to Address the Rising Rates of STIs in Older Adults: Jems’ Creative Campaign for Practising Safe Sex

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With the rise of sexually transmitted infections (STIs) among older adults in Canada, a new initiative by condom company Jems is encouraging younger generations to have ‘the sex talk’ with their older relatives. While it may seem like a difficult conversation to have, it is important to educate older adults about the risks that come with STIs, including chlamydia, which is becoming increasingly common among seniors. In this article, we’ll explore the importance of having this conversation and provide tips on how to approach the topic with older adults.

Firstly, it’s important to acknowledge that discussing sex, especially with older adults, can be a daunting task. Many people struggle to speak about intimate topics with their partners, let alone their parents or grandparents. However, avoiding the conversation could be dangerous, as aging does not provide any protection from STIs. As the rates of STIs among older adults continue to rise, it’s crucial to raise awareness about the importance of practicing safe sex.

One of the challenges of discussing sex is the awkwardness surrounding the topic, especially when it comes to STIs. To make the conversation easier, Jane Johanson, daughter of Canadian sex expert Sue Johanson, suggests using humour to start the conversation. Johanson recommends starting with more casual dating topics and gradually working up to more personal matters. She also suggests using Jems’ candy products, which have names like Bedroom Berry and Bawdy Banana, to help loosen the conversation.

While it may be uncomfortable to talk about sex, it’s important to establish trust with the person you’re speaking with. According to Johanson, this means trusting that the other person will not judge or dismiss the conversation. Trust can be built by starting with less personal topics and gradually building up to more sensitive issues.

The conversation should also include education about safe sex practices. Older adults may not be aware of the risks of STIs and may not know how to protect themselves. Educating them about safe sex practices, such as using condoms, can help reduce the risk of infections.

In addition to educating older adults about STIs, the conversation can also provide an opportunity for them to share their own experiences and knowledge. Older adults may have valuable insights and advice to share, and the conversation can provide an opportunity for them to pass on their wisdom to younger generations.

Ultimately, the goal of the conversation is to promote safer sex practices and reduce the risk of STIs among older adults. By approaching the topic with empathy, humour, and education, younger Canadians can help their older counterparts stay healthy and informed.

In conclusion, while discussing sex with older adults can be difficult, it’s an important conversation to have. Rising rates of STIs among seniors make it essential to educate them about safe sex practices and the risks of infections. By establishing trust, using humour, and educating older adults about safe sex practices, younger Canadians can help reduce the risk of STIs among seniors.


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