Beginning April 11, KFC Canada is celebrating Twosdays in a big way. For a limited time, fans across the country can get two pieces of juicy, seasoned Original Recipe Dark Meat chicken or Tenders for only $2.99 every Tuesday. Naturally, everyone is excited for the arrival of this incredible deal.
Everyone, that is, except The Colonel.
In a new ad from KFC Canada’s AOR, Courage, and directed by Zach Math, The Colonel doesn’t mince words when voicing his disapproval with his life’s work being sold at an unmatched price. Of course, that isn’t stopping the brand from offering Canadians quality chicken at a great value.
“We wanted to give KFC fans something to truly celebrate – an unbeatable deal on a day of the week that has become synonymous with our brand,” said Katherine Bond-Debicki, chief marketing officer, KFC Canada. “You can understand where The Colonel is coming from – as the original Kentucky Fried Chicken chef, he knows more than anyone the craft and quality that go into every Finger Lickin’ Good bite. But we’re committed to giving Canadians rituals they can look forward to at a value that can’t be beat.”
“Colonel Sanders was incredibly passionate about his food and the customers. When we started to dig more into who he was we found a wonderful creative lens to bring this offer to life. We really wanted his passion for his world famous chicken to come through and we feel it does in spades,” said Joel Holtby co-founder and co-CCO at Courage.
Still, The Colonel isn’t going down quietly. Beyond the main ad, fans will witness the cantankerous icon sound off against Twosdays through hilarious, high impact Out of Home, TV and OLV, Canadian national news publications, and across KFC Canada’s Instagram, Facebook, TikTok and YouTube channels, in-store at restaurants across Canada, through the KFC App and on KFC.ca.
“The campaign naturally lent itself to using the founder and chef himself, The Colonel. It was an incredible opportunity to represent Harland Sanders in the way he used to carry himself in the real world. Never afraid to voice his opinions on KFC’s business decisions, yet always passionate about his Original Recipe,” said Matt Miller, copywriter at Courage.